As an important component of the automotive industry chain, automotive parts directly affect the overall performance and user experience of automobiles. In recent years, with the upgrading of consumption and technological progress, the automotive parts industry has ushered in a new round of development opportunities. However, with fierce market competition, enterprises are facing challenges such as product homogenization and price wars. How to cope has become an important issue for automotive parts companies. Effective industry solutions are crucial for automotive parts companies. Firstly, enterprises need to conduct in-depth market research, understand consumer needs and industry development trends, and provide a basis for product development and marketing. Secondly, enterprises should increase their efforts in technological innovation and quality improvement, create unique competitive advantages, and thus win market share. At the same time, strengthen cooperation with vehicle manufacturers, achieve resource sharing, expand sales channels, and enhance brand influence. In the future, with the development of emerging fields such as new energy vehicles and intelligent vehicles, the automotive parts industry will face more opportunities and challenges. Each automobile parts enterprise needs to keep up with the pace of industry changes, continuously improve product lines, enhance service levels, and continuously improve brand competitiveness to adapt to the rapid changes in market demand. In summary, formulating effective industry plans is the key to the sustainable development of automotive parts enterprises. Only by constantly innovating, improving product quality, and expanding the market can we stand undefeated in fierce market competition and achieve steady and sustainable development.